Copywriting by Rachel Wayne

I write landing pages, emails, social posts, sales pages, topical blogs, and more for clients in the marketing, tech, health/medical, beauty, home services, and education spheres.

My Copywriting Philosophy

Copywriting is often described as writing for sales, but in truth, it's more than that. It's a way of forging a deep connection and cultivating trust with the reader. That must happen before they open their wallet. So, copywriting isn't so much about selling as it is about storytelling: what are the values, themes, and characters of the brilliant story you're telling your audience. Can they be the hero of this epic tale? Once you achieve that, the rest is gravy.